“With the immense potential of virtual reality, researchers trained in user experience and psychology like Shady Guertin-Lahoud are increasingly in demand by the industry. And their discoveries have not ceased to surprise us.”

Caroline Rodgers, Le Devoir

“Of the 45 immersive videos viewed by viewers, the one that elicited the most emotional activity from viewers amazed the designers.

Pierre-Marc Durivage, La Presse

This novel methodological approach will enable researchers to better understand individuals’ emotional and cognitive states in VR situations.”

HEC Montreal, HEC News