design

SS22 Safran Collection Campaign. Captured in Mallorca, Baleares.

/dəˈzīn/; A flow between HUMANS and nature

a blend of intertwined elements that shape the beauty of daily interactions

01.

digital spaces

01. User experience Manager

Advising on omnichannel retail strategy to deliver a seamless user experience

safran collection | montreal

  • UX Content Designer | Guide the brand’s strategic design direction with consideration of product catalogue, market opportunities and user needs.

    Information Architect | Perform user tests on website’s information architecture to optimize e-commerce usability.

  • Social Media Content Manager | Create and design content across digital channels, from e-commerce to social media.

    Omnichannel Retail Strategist | Manage and coordinate content across channels to ensure brand image consistency.

from physical products to digital strategy;

a unified, seamless aesthetic thread

02. content editor

  • Video Editing & Directing | Expertise in crafting compelling visual narratives, enhancing storytelling, and delivering content that aligns with creative vision and audience engagement.

  • Product Photography | Proficient in product photography and post-editing, responsible for creating high-quality images that enhance visual appeal and optimize product presentation for brand’s online retail platform.

F1 2024 Safran Collection Campaign. Captured & directed in Montreal.

02.

physical spaces

01. art direction

seasonal campaigns

  • Creative Direction | Lead art direction for photoshoots of new collections in remote locations, overseeing the selection of shooting locations and curating overall aesthetics to ensure cohesive visual storytelling and alignment with brand identity.

  • On-Set Styling | Curate clothing and jewelry assortments for photoshoots, ensuring each look aligns with the collection, brand identity, and enhances product details to enhance visual appeal and drive future sales.

FW24 Safran Collection Campaign. Captured & directed in Northern Italy.

02. physical DESIGN

  • Industry Trends Advisor | Engage in creative design decisions by identifying emerging industry trends, coordinate new products launch, and implement go-to-market strategies.

  • Visual Experience Designer | Create physical points of sale and pop-up visual displays using design & marketing strategies to optimize in-store customer shopping experience and maximize sales.

Pop-up events

Leading creative direction and crafting user-centered experiences for brand-focused pop-up spaces.

From ideation to execution, I design immersive environments that create memorable, on-brand moments—curating spaces that foster human connections and leave lasting impressions.

Curate

Design

Innovate

Holidays 2024 Safran Collection Pop-Up Store in Montreal.