the world is ours to create; innovate;

taking a user-centered approach is the door in rightfully doing so

ABOUT

Shady is a mixed methods User Experience Specialist with a focus on emerging technologies. Her mission is to bridge design, technology and innovation towards the creation of elevating and meaningful user experiences aligned with a brand’s identity. Shady believes in the power of transformative experiences, those that elicit powerful positive emotions by immersing users in novel, aesthetically pleasing digital & physical environments.

news | writing, speaking…

2023

VIRTUAL EMOTIONS: UNDERSTANDING AFFECTIVE EXPERIENCES IN THE METAVERSE

Lead author & lead researcher Shady Guertin-Lahoud publishes her innovative field study User Experience Evaluation in Shared Interactive Virtual Reality in the Cyberpsychology, Behavior, and Social Netoworking Journal.

2022

MEDIA COVERAGE: A BRIDGE BETWEEN TECHNOLOGY AND DESIGN

With a unique mixed methods experimental design, pioneering research led by Shady Guertin-Lahoud garnered media attention of newspapers Le Devoir & La Presse. Preliminary research results were extended to the public and technology-driven enthusiasts.

2021

BEST PAPER AWARD: MEDITATIVE VIRTUAL REALITY AS A SOLUTION FOR ANXIETY

The Association for Information Systems’ Special Group on Human Computer Interaction (AIS SIG HCI) awards Shady Guertin-Lahoud’s research Evaluating User Experience in Multisensory Meditative Virtual Reality: A Pilot Study best paper of the conference.

→ More about Shady’s UX Research

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transforming experiences

transforming experiences